Frontline Creative Studio

Steal Our Social Media Strategy: 100 Post Ideas

Posting regularly and engaging your audience on social media can be challenging, let alone thinking of new ideas and content to post. We’ve collected a list of 100 ideas to kickstart your content calendar next time you’re brainstorming! Adding variety to the content you post keeps your page fun and engaging, so pull ideas from each category to stay fresh!

Special Events:

Seasonal or special events are a great reason to post new content. By anticipating events ahead of time, you can easily begin to build out a content calendar around upcoming events!

  1. Company Milestones: Invite customers to celebrate your big wins and milestones
  2. Event Announcements: Spread the word about upcoming events, webinars, or workshops for customers or the public!
  3. Holiday Celebrations: Celebrate relevant holidays by making themed-posts for national or local celebrations.
  4. Important Events: Make themed-posts relevant to prominent events going on, such as the Olympics, Super Bowl, solar eclipse, election days, etc.
  5. Press Releases: Announce official company news and launches.
  6. Seasonal Posts: Make seasonal content that aligns with the current season!
  7. Special Offers: Announce limited-time discounts or exclusive deals.
  8. Seasonal Tips: Share tips or industry news relevant to the current season.
  9. Seasonal sales: Run seasonal sales for mothers’s day, back to school, or winter specials for your product or services
  10. End of Year Top 10: Celebrate the end of the calendar year by sharing top 10 memories, moments, or posts! 

Get to know us:

Social media is a great place to build brand awareness and recognition. Showing your people and personality is a great way to build trust with your customers. Showing your brand identity in action goes beyond mission statements and values– people want to know the faces behind the business and relate to who you are! 

  1. Employee Spotlight: Your customers love learning about your team! And your team loves being appreciated on socials.
  2. Behind-the-Scenes: Give a sneak peek of your workplace and office environment! Show your personality.
  3. Throwback Thursday: Post nostalgic content from your company’s history.
  4. Day-in-the-Life Videos: Show what a day looks like for an employee
  5. Show off Merch: Do you have any cool new hats, tumblers, stickers, or shirts with your logo? Show it off whenever something new comes in! 
  6. Community Involvement: Showcase your company’s involvement in local events or charities.
  7. Company Values: Highlight your company’s mission and principles.
  8. Office Tours: Give your followers an insider look with a virtual tour of your office space.
  9. Sustainability Efforts: Showcase your company’s latest eco-friendly initiatives.
  10. Employee Quotes: Share some quotes from your team members! About quality, commitment, passion, and why they love what they do. 
  11. Brand Story: Tell the story of how your brand or product came to be!
  12. Local Partnerships: Show how you support or collaborate with other local businesses.
  13. Highlight Reel: Show the best memories made in the company.
  14. Employee Achievements: Celebrate the personal achievements of your team members!
  15. Traditions: Share unique traditions your company has.
  16. Lifestyle Shots: Share content that represents the lifestyle associated with your brand or niche.
  17. Team Overview: Highlight the different departments/positions within your business that help make your company a success!
  18. Behind-the-Scenes of Content Creation: Show how you create your social media content!
  19. Employee Interviews: Conduct short interviews with team members.
  20. CEO’s corner: Let the boss share what’s on their mind. Direct communication from the top is valuable to customers.
  21. Your Lingo: Do you have any inside jokes or funny company slogans? Let the public in on the phrase and explain how it came about. 
  22. Company Culture: show the fun y’all have together!
  23. Photo Update: If you have an updated set of photos whether it’s headshots, product, or lifestyle, share those with your followers!!

Customer interaction:

Your audience wants to see how you interact with customers. It builds credibility and forges a personal relationship with your audience. Here’s a few ideas for how to post or create customer interactions: 

  1. Customer Reviews: Share the great things people are saying about you!
  2. User-Generated Content: Shoutout your customers by sharing their photos of your product in action! Deepen good relationships and highlight your products in one fell swoop.
  3. Customer Success Stories: Highlight how your product has made a difference for your customers!
  4. Customer Spotlight: Show gratitude by featuring the story of special customers or longtime supporters of your brand!
  5. Frequently Asked Questions: Address and answer common questions from your users.
  6. Customer Challenges: Highlight frequent challenges your customers face and how your products or service helps solve them.
  7. Customer Requests: Show the process of fulfilling a customer request or question. 
  8. Customer Milestones: Celebrate milestones your customers achieve using your products!
  9. Customer Interactions: Showcase positive interactions with customers.
  10. Customer Onboarding: Showcase your onboarding process for new customers.
  11. Thank You Posts: Simply thank your followers and customers for their support.
  12. Tutorial: Empower your customers with a helpful tutorial relating to the service or product you provide.
  13. Monthly challenge: dare your audience to try something new together!

Products/Services:

Social media is a fantastic platform for marketing your services and/or products. Whether growing your reach or deepening your awareness with customers, here’s some ideas for marketing specific products to your base:

  1. Product/Service Announcements: Tell the world about new products or services, or locations! 
  2. Product Demos: Videos of how your products work in action.
  3. Product Comparisons: Show how your products stack up against the competing brands.
  4. Live Product Launches: Stream the debut of new products.
  5. Case Studies: Present detailed case studies of successful projects.
  6. Behind-the-Scenes Challenges: Share challenges your team often faces and how they overcome them.
  7. Product Usage Scenarios: Create visuals that display versatility and practicality by showcasing different scenarios in which your products can be used.
  8. Product Tips: Offer advice on getting the most life and usage out of your products.
  9. Product Milestones: Celebrate milestones and anniversaries of specific products or services. 
  10. Before and After: Show transformations with your products or services.
  11. Product Evolution: Show how your products have evolved over time.
  12. Unusual usage Scenarios: Show your product being used in an unusual (but safe and funny) way.
  13. Service Timelapse: Create satisfying video of your project from start to completion

Industry & Education:

Educational content is a great way to provide value to your audience and establish yourself as a helpful and knowledgeable resource. 

  1. Industry News: What’s happening in your field? What do you predict is coming? Share
  2. Infographics: Have interesting data? Make it easy to understand and share with the world!
  3. Workshops and Training: Promote any internal workshops or training sessions your company offers. 
  4. Work-from-Home Tips: Offer advice for remote workers.
  5. Motivational Monday: Share clever quotes (original or borrowed) that relate to your product or industry
  6. Thought Leadership: Publish articles or blog posts from industry leaders within your company and share your unique perspective on them. This type of content is great for posting in threads or on Linkedin!
  7. Trend Spotting: Share and comment on emerging trends in your industry.
  8. Employee Training: Post about employee training sessions.
  9. Behind-the-Data: Show how you gather and use data to drive decisions.
  10. Work-Life Balance Tips: Offer advice on balancing work and personal life.
  11. This vs That: find two industry related topics to compare and contrast 
  12. Industry Trends: Show how your company is reacting to emerging trends or dealing with industry challenges
  13. Debunk common misconceptions: establish yourself as an authority in the industry while providing helpful knowledge to your audience
  14. Raise awareness for issues in your community or industry: Call attention to and stand up for the causes that matter!

Just for Fun!

It’s important to remember why people get on social media in the first place: to be entertained! Sprinkle fun content into your calendar alongside educational and promotional posts to engage and make your brand more relatable. 

  1. Fun Facts: Share little-known fun details about your industry or company.
  2. Employee work anniversaries: celebrate the milestones!
  3. Memes and GIFs: Post funny content that will resonate with your audience. People go on social media to be entertained!
  4. Employee Birthdays: Celebrate the team members’ birthdays!
  5. Employee after-hours: Share when your team does something fun or special outside of work! 
  6. Office Pets: Share photos of beloved workplace pets!
  7. Employee Fun Facts/hobbies: Post interesting facts or hobbies of your team members.
  8. Office Playlist: Share the music your team listens to at work!
  9. Out of Office Adventures: Is your work taking you somewhere new for the day? Highlight some fun behind the scenes! (ie. errands, meetings, conventions, etc.)
  10. Contribute to Trends: Whether it be popular sounds, hashtags, challenges, or visual material, jumping on trendy content can tip the algorithm in your favor and gain more traction, likes, and followers for your account.

Shake it up:

Feeling bored of sharing the same type of regular posts? Here’s some fun ways to fundamentally add some new types of content!

  1. Polls and Surveys: Ask your audience engaging, relevant questions and share the results!
  2. Go Live: Host live videos to interact with your followers in real time! Get to know some of your customers, answer questions, and show off your brand’s personality!
  3. Contests and Giveaways: Boost engagement through contests and giveaways.
  4. Carousel Posts: Kick off a series with multi-slide posts around a specific topic.
  5. Post Threads: Share multi-post threads so that you can dive deep into a complicated topic.
  6. Feature Blog Posts: Highlight the latest additions to your company blog!
  7. Influencer Collaborations: Feature projects you’re working on with popular creators.
  8. Webinar Recaps: Share highlights and key points from webinars or live videos.
  9. Countdowns: Use countdown stickers or make countdown posts for upcoming event registration, announcements, or product launches!
  10. Flat Lay Photography: Arrange items related to your company on a flat surface and photograph them from above to create an appealing composition that reflects your brand’s aesthetic. This method is great for product photography!
  11. Interactive Stories: Try Instagram or Facebook stories to get your audience more involved.
  12. Weekly Themes: Use an established routine theme for certain posts (i.e. “Taco Tuesday,” “Whatsup Wednesday,” etc.) or better yet, make up your own! 
  13. Podcast Features: Highlight podcasts your company participates in or recommends.
  14. Weekly Roundups: Summarize the week or month’s highlights and news.
  15. Newsletter sign-ups: Recap your informative and value-adding newsletter, encouraging new users to sign up.
  16. Mix your Mediums: Show products in an unusual visual style. This sticks in people’s minds and can be used for subtle but powerful messages.
  17. Collaborative Post: Did you partner with another brand on something noteworthy? Share it together and double your interactions!

 

About the Author
author-pic-Josh Kasper
Josh Kasper