Enterprise Master Medical Equipment

Enterprise marketing to position as an industry disruptor

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Positioning, Messaging, and ROI

Master Medical Equipment is a disruptor in the field of medical equipment solutions for Emergency Medical Services, fire departments, and first responders. In a challenging post-Covid market, MME needs creative direction aimed at aggressive growth, establishing brand presence in the EMS equipment industry.

Master Medical Equipment, founded in 2011, is a privately-owned provider of capital medical equipment to the EMS industry. MME delivers agile, personal solutions for EMS and first responders, including new and recertified equipment, durable transport units, service, repairs, rentals, news, warranty, on-site support, accessories, and more.

Since COVID, MME delivered over 50,000 capital equipment devices to over ten thousand unique EMS organizations. Master Medical Equipment’s team of 50 employees deliver life-saving units which help frontline medical professionals improve patient care nationwide. MME stands out in the medical equipment industry with their authentic messaging and people-first approach.

Challenge

Covid-19 threw the medical equipment industry into a frenzy, with the demand for medical equipment at an all-time high. Five years later, however, the medical equipment industry is facing its most difficult challenges. From disrupted supply chains, OEM turnover and acquisition, grant money drying up, and overall tighter budgets, Master Medical Equipment relies now more than ever on a strategic market approach for continued growth in a tighter market.

See how Frontline’s enterprise marketing solutions are helping MME carve out a growing share of a 14 billion dollar industry.

Services

MME uses a robust network of scheduled emails to educate and inform customers. These regular content pieces include expert articles from our team, industry updates, product news, and other user-first, EMS industry content.

Social Media

Impactful social media content helps MME reach all demographics from decision makers to end-users. Organic and paid “user-first” social media campaigns keep MME’s brand, products, and services at the top of customer’s minds.

  • New Product Demos
  • Video and photo content
  • Educational, informational posts
  • EMS awareness
  • Testimonials and industry trends
  • Company news and updates

Social Media Outcomes

  • Over 2 million impressions on all channels
  • 20% YOY Total follower growth
  • 18,000 Social media engagements

MME stands out in the medical equipment industry with their authentic messaging and people-first approach.

Website

MME’s website has always been a key competitive advantage. In the last two years, Frontline has driven the following updates to the MME website:

  • Complete facelift and sitewide redesign
  • Implementation of key customer “Pillar Pages”
  • Live Inventory/availability implementation
  • Rollout of a “build a quote” feature
  • Online Equipment Rentals
  • SEO overhaul
  • Content updates and product management

Web Outcomes

  • Implementing an Online Quote functionality drove 250 RFQ in just 6 months
  • 89,000 visitors from Organic Search in 2024, and 51,000 visitors from “cross network” sources where Organic was one of the touchpoints. This accounts for 53.5% of all MME’s website traffic.
  • Processed over 2,000 eCommerce orders

Email

MME uses a robust network of scheduled emails to educate and inform customers. These regular content pieces include expert articles from our team, industry updates, product news, and other user-first, EMS industry content.

  • Customer emails
  • Partner emails
  • Expo follow-up emails
  • Segmented emails

Email Outcomes

  • 25.1% open rate (up 26.5% YOY)
  • 3.9% clickrate
  • Over 100k total opens

Print and Promos

From leave-behinds, to one-pagers, trifolds, stickers, booklets, trade displays and more, anyone who said print is dead couldn’t be more wrong. A well-designed, physical, tactile collateral piece, from a booklet to a challenge coin, leaves a lasting impression.

Investing in comprehensive marketing is a visionary way MME has carved a marked competitive advantage over competition both large and small. Where others can’t see the value in marketing services, Master Medical understands the importance of ROI, and the long-term compounded value of investing in branding.

Powerful Websites and Campaigns

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