Enterprise STATPACKS

Launching a re-branded, premium eCommerce platform

Overview

STATPACKS is a global manufacturer of high-performance medical packs and modular gear systems used by EMS, fire, tactical, athletic trainers, and emergency professionals worldwide. STATPACKS launched a new flagship website to support its evolving identity, expand global reach, and modernize its e-commerce experience.

Frontline Creative Studio was brought in as the development partner, responsible for turning a highly detailed design vision into a robust, production-ready platform. Frontline’s role expanded throughout the project to include collaborative iteration, new functionality buildout, and new UI/UX.

The Challenge

STATPACKS has:

  • A clear brand direction and content strategy
  • A high bar for polish, performance, and responsiveness
  • A global audience spanning EMS, tactical, and water/sports professionals

The STATPACKS juggernaut needed an enterprise-level web dev solution to launch a clean, modern look and feel for professional first responders.

Build Spec

  • Intuitive, cutting-edge UI/UX
  • Support scroll-driven layouts, animation, and video
  • Remain fast, stable, and SEO-friendly
  • Scale across categories, products, and future phases
  • Integrate e-commerce, customer service tooling, and analytics
  • Bespoke framework, not reliant on templated or pre-built layouts

Delivered Web Build

Frontline led end-to-end execution and delivery, including:

  • Full front-end and back-end development
  • CMS architecture in ACF and content modeling
  • E-commerce implementation and styling
  • Animation and micro-interaction execution
  • Cross-browser and mobile QA
  • Performance optimization
  • Storytelling focus and blocks to support storytelling
  • Staging, testing, and launch coordination

Launch and Impact

The impact of the modern website redesign was immediate and measurable.

Traffic & Engagement

In just two months post-launch, the new STATPACKS site gathered nearly 50% of the traffic compared to prior year (10,000 users in 2 months compared to 21,000 in prior year)

  • 10,000 Active Users in just two months
  • Sessions and page views tracking toward full-time parity in Q1 2026
  • Engagement time holding steady despite a much larger audience

SEO & Discovery

  • “Organic Search” sessions surpassed prior annual volume in just weeks
  • Improved site indexing, metas, and site hierarchy clarity for crawling
  • New category pages are ranking and driving discovery
  • Significant impact in Asia-Pacific regions, continued growth in North American region

eCommerce Impact

  • Clear evidence of product interest transferred cleanly to new catalog structure
  • Early indicators of strong performance of G3+ product line of high-performance packs

The STATPACKS site now functions as:

  • A brand flagship
  • A global discovery engine
  • A sales enablement platform
  • A foundation for future growth

Client Feedback

“I am absolutely stunned by what you have created and how you have managed to work together under tough and stressful conditions.

This has far exceeded any vision I could have ever imagined.”

— Andrew Tepper, Founder, STATPACKS

Executive Takeaway

STATPACKS did not need another website.

They needed a platform worthy of their vision and reputation, designed for their users and growth trajectory.

Frontline delivered a system that performs under scrutiny, scales with confidence, and reflects the seriousness of the professionals who rely on the brand every day.

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