Site Launch A-Tec Ambulance

Refreshed web presence to engage a new employee base

A-TEC Ambulance is a private ambulance service in the Chicago area, servicing ten major hospitals and over a hundred nursing homes. A-TEC built their reputation on a foundation of integrity and world-class support for their EMTs and paramedics over the course of their 40 years in business.

The Challenge

Like the rest of the EMS industry, A-TEC was faced with a recruitment crisis. With a strong reputation, training platform, benefits package, and clear career ladder, their foundation for recruiting top talent was sound. However, A-TEC needed a website to clearly communicate their people-first culture, highlighting employment opportunities and showcasing their career ladder.

Designing a Recruitment-Focused Website

Frontline worked with A-TEC’s executive team to develop and execute a vision for a total website overhaul. This plan included:

  • Branding, style and layout update
  • Careers/benefits spotlight
  • A-TEC’s EMT Education pages
  • Current Job Openings
  • An emphasis on A-TEC’s values and history
  • Executive Team highlights
  • Testimonials from former employees

Visual Storytelling

To bring A-TEC’s story to life, Frontline traveled to the company’s headquarters in Elgin, Illinois, where our team spent two days capturing authentic photo and video content. We documented A-TEC’s new facility, education program, ambulance bay and fleet, and call center, while also interviewing CEO Dave Davis to create compelling video content that showcased the organization’s culture and mission.

Outcomes

The A-TEC website has consolidated the organization’s training, education, and recruitment efforts into a single, cohesive digital experience. Supported by authentic photography and video captured onsite, the website brings A-TEC’s people-first culture to life. The updated website has also ranked higher for SEO and driven measurable increases in A-TEC’s recruiting efforts, including:

  • 18,000+ New Website Visitors
  • Over 475 applicants for EMT training
  • 400+ Job applications

Need a Website That Works as Hard as You Do?

Whether you’re a public organization or a private business, Frontline Creative Studio builds digital platforms to engage your community and build a pipeline of leads, applicants, and proven results. Contact us today to learn more!

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