Branding First Res Equipment

A new EMS Equipment manufacturer needing branding and go-to-market support

Let's work together

A Specialist First Responder Startup

First Res Equipment is a project started by a Baltimore firefighter, who saw a gap in the market for patient and firefighter safety. Gary and his family launched First Res, a company with the mission to provide specialized lifting straps for first responders and firefighters. As a new startup, First Res needed branding, web, and graphic design support for their innovative product line.

Solutions by firefighters, for firefighters

First Res needed serious marketing to solve a serious problem. First Res needed to create and establish an identity to raise brand awareness and begin selling their new-to-market product.

Frontline worked with First Res to establish the following campaigns:

  • Creating an overarching brand for First Res and enhancing the existing sub-brands for their two flagship products.
  • Website and digital design to directly address the needs of First Responders and Firefighters, highlighting First Res’s unique products which ultimately increase patient and caregiver safety.

OUR SOLUTIONS

Frontline created a visual identity for First Res, as well as an engaging, informative website complete with lifestyle photography, SEO optimization, product photography, user testimonials, and copywriting.

First Res is positioned as one of the most in-demand new-market products for First Responders, and their innovative solution is poised to be a staple in every first responder kit.

Need a Website That Works as Hard as You Do?

Whether you’re a public organization or a private business, Frontline Creative Studio builds digital platforms to engage your community and build a pipeline of leads, applicants, and proven results. Contact us today to learn more!

see our client work