Frontline Web Development Page - Frontline Creative Studio

What Sets Frontline Apart?

At Frontline, we build custom sites and pages from the ground up to fit the content and functionality needs of each client. We build sites you’ll love, that will drive your organization forward.

We believe sites should never be forced into a premade template that “works okay.” We build bespoke, original sites from the ground up, taking time to understand your history and brand. Your site should reflect your values, functional needs, usability, personality, and identity.

Commissioning a website is an investment. A quality web presence adds tangible benefits to your business, by generating new leads, sales, building brand and trust with their customers or future employees. A website is often the first interaction a potential customer has with any business, and that first impression needs to leave a positive impact.

Our Website Design Cycle

The Purpose

Your main goal should inform every decision for the course of the project, and remain top-of-mind as we develop our proposed designs.

The purpose of a website should dictate multiple aspects of design and functionality from the beginning. Such as:

Software used for the project

Hosting Platform
Management system
Additional plugin needs

Priority Content

Navigation layout
Homepage features

The website’s purpose also informs target audiences, allowing more accurate user personas to be created in the design stage.

The Message

We know each client’s message is important, and presenting that story well is a crucial job websites must accomplish. Instead of forcing their message into pre-packaged content boxes, we want to custom-build a design based on the client’s message, for the client’s message.

We begin development with the client’s written information, or copy, they want displayed on the website. This allows us to view like-content, and develop a plan for what pages they may need. Many clients assume their information should be spread across many unique pages. This actually forces users to work hard in order to find the information they need. We aim to group copy in a way that lets users find the information they need in the fewest clicks.

The Design

Any successful website design should prioritize the information that users will be looking for most frequently. Having the site’s goals in mind and copy in hand allows the target audience to guide the website’s design. By making a user persona, we can anticipate the most important pages to prominently feature on the site.

Personas

A user persona is a visual summary of market research in the form of fictional user profiles. Our design team develops these personas to approximate common user profiles within their target demographic, focusing on these user’s wants, needs, and frustrations. Personas are powerful tools that inform our design decisions and make sure our clients and our team can deliver desired outcomes while creating the best user experience.

Identifying Pillar Pages

The intended function of the website will inform what information, actions, or products should be highlighted. If the website’s primary goal is to recruit, pages about work environment and benefits should be featured prominently. If the site mostly sells a product or service, portfolios or product catalog pages should be the focus. Based on the client’s personas, we can determine pages the rest of the site should direct people to. These Pillar Pages are the focus of internal hyperlinks to drive users to the site’s most important information. This also helps boost the site’s Search Engine Optimization (SEO) scores centered around the same content.

Wireframes

Once we’ve understood the website’s pillar pages, we develop a basic conceptual site layout and link structure, known as a wireframe. Wireframes show how different pages link together to direct users toward the most important content. Wireframes are not necessarily representative of the site’s final design, and usually won’t include finalized copy or assets.

Mockups

After wireframes, the team begins creating a robust proof-of-design known as a Mockup. Mockups build off of the wireframes, adding the client’s content, images, graphics, and other assets, to show the client our proposed vision for the site. Clients may ask for a mockup of each page, or just for certain key template pages. After the client approves the initial mockup, everything except animations is ready for functional development.

Implementation

Our development and design teams work together throughout the design phase to anticipate any unique functionality needed to develop a client’s site. By the time mockups are approved, our devs have begun building any functions determined in the client’s goals and the wireframe phase with the user personas in mind.

Repetition

Our design process is cyclical, returning to modify design and function until both the developer and client are proud of the final product. As each page becomes functional, we encourage clients to review our work for any needed changes. We take pride in providing a website which is tailored to each client’s needs, with built-in client feedback.

Quality Assurance

Once the website is accepted, our team checks each page to make sure we followed every best practice possible for Technical SEO standards. Depending on the client’s contract, additional SEO reports through the Semrush platform will provide insights into recommended keywords and content-based SEO changes.

Case Studies

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Our Team

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