EnterpriseReNew Biomedical

The Client

ReNew Biomedical is a locally owned and operated medical equipment service company with a national footprint.

They service, repair, calibrate, and perform preventative maintenance on critical medical equipment for the entire healthcare spectrum, including:

  • EMS
  • First Responders & Fire Departments
  • Post-acute Care
  • Clinics and Hospitals
  • Diagnostic Labs

In an industry traditionally dominated by large manufacturers and legacy service providers, ReNew entered the market as a challenger, able to deliver agile turnaround, warrantied repairs, and more customized offerings than competitors.

ReNew needed a brand presence to support their ambitious growth goals and trajectory.

The Challenge

ReNew was a challenger to a conservative, highly technical industry. Their market reputation needed to scale as quickly as their operations. ReNew needed a cohesive marketing system to:

  • Set credibility in clinical markets
  • Build trust with decision-makers and professionals
  • Support sales efforts in competitive regions
  • Prove quality, reliability, and technical expertise
  • Position them as a national contender

Additionally, marketing needed to adapt quickly for go-to-market initiatives like expansions, partnerships, new capabilities, and a fast-growing business.

Brand & Identity

We refined and strengthened the visual and messaging framework across all channels, ensuring consistency and clarity in a highly technical environment.

Deliverables included:

  • Branding and visual system development
  • Graphic design standards
  • Structured brand messaging
  • Cohesive presentation materials

The goal was not flash. It was credibility.

Digital Presence & Development

Frontline developed and continues to support:

  • Branding and graphics standards
  • Website design and custom development
  • Campaign landing pages
  • Ongoing platform optimization
  • Service launch support
  • Digital improvements

Content, Campaigns & Growth Strategy

Frontline has helped ReNew grow through strategic management, including media production, socials, ad strategy and campaign management, and all media assets.

The Impact

From 2020 through 2025, ReNew Biomedical has grown nearly 5X.

Marketing and brand investment supports their agile growth, and carves a foothold in a competitive service landscape.

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