Enterprise
West TN Hope and Healing Foundation
Connect with your audience like never before
West TN Hope and Healing Foundation is the philanthropic arm of West Tennessee Healthcare, dedicated to the well-being of patients, staff, and the community. Frontline Creative Studio was engaged to develop branding, website, and print collateral for their first cornerstone annual fundraiser—the Sip and Savor Soirée. Proceeds from this event support the Foundation’s mission, establishing the region’s first residential hospice facility.
Market Context & Central Challenge
In a competitive local nonprofit landscape where donor attention must be earned year after year, West TN Hope and Healing needed a compelling brand identity to:
- Differentiate Sip and Savor Soirée from other regional fundraisers
- Clearly communicate the impact of each ticket and sponsorship
- Streamline attendee engagement (ticket purchases, sponsorship inquiries, chef applications)
Frontline’s aim was to package the event as an upscale culinary experience while reinforcing the Foundation’s larger vision: funding a residential hospice that serves West Tennessee’s healthcare needs.
BRANDING INITIATIVES
Frontline created a distinctive “Sip and Savor Soirée” brand identity balancing Southern hospitality with a refined culinary vibe. Frontline also delivered branded templates for digital and print collateral
WEBSITE
Frontline built and launched a responsive, engaging event landing page, featuring:
- Event Details
- Tickets & RSVP
- Sponsor Call-to-Action
- Chef Application Form
The impact of the site is a streamlined user journey, helping site visitors immediately understand the event’s purpose, differentiating factors, and action paths.
PRINT DESIGN INITIATIVES
- Event posters, flyers, and mailers for distribution at healthcare facilities, local businesses, and partner organizations.
- Sponsorship packets to drive support with corporate partners, outlining sponsorship tiers and impact metrics.
- On-site signage to match brand and help with traffic flow.
Outcomes
- Amplified visibility: print collateral in high-traffic local hubs (clinics, restaurants, and partner venues), drove event awareness among the target demographic.
- Boosted credibility: polished, tactile materials signaled Sip and Savor Soirée is a professionally organized, well-backed fundraiser—encouraging both individual ticket sales and corporate sponsorship.
By delivering a unified brand identity across digital and physical channels, Frontline Creative Studio positioned Sip and Savor Soirée not just as a one-night culinary event, but as staking their claim to the Jackson, Tennessee fundraising space.
The Impact
The fundraiser established the Hope and Healing Foundation as a purposeful, intentional player in Jackson’s future, and are gearing up for their next annual event. Cohesive branding, clear online messaging, and high-quality print collateral together helped the Foundation:
- Elevate the event’s perceived value as an upscale fundraiser
- Simplify the donor/sponsor journey
- Strengthen community trust in the Foundation’s vision.
This approach drives every marketing touchpoint, including logo, website, flyer, or sponsor deck, to reinforce both the upscale dining experience and the lasting impact of funding dignified hospice care in West Tennessee.
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