MME Case Study

Enterprise Marketing for Aggressive Growth
Client
Master Medical Equipment is a giant in the field of medical equipment distribution for hospitals and EMS. They needed long-term creative direction aimed at aggressive growth, establishing MME as a leader in the healthcare equipment industry.
Industry
Healthcare Equipment Distributor
Services
> Brand Consulting
> Social Media
> Marketing Campaigns
> Website Development
> Custom Software
> Print
> Video Production
> Copywriting
> Graphic Design
> Google Adwords & SEO
CHALLENGE:
The medical equipment industry can come off as… bland. Boring. Impersonal. Master Medical Equipment wanted to carve out a reputation in the industry by standing on their values and telling the stories of everyday life-saving heroes. MME needed long-term help maintaining a rigorous schedule of digital campaigns, custom software, social media, video production, and print content to meet their goal of becoming an industry leader in the medical equipment industry. Additionally, MME’s eCommerce website needed UI/UX improvements, data management, web development, best web practices, and copywriting updates. The approach boiled down to:
  • A content-creating mindset that values being helpful without pushing for a sale. Provide information, tell good stories, and care about the wants and needs of your customers.
  • A complete media solution, including scheduling, planning, and producing content (blogs, videos, articles, photos, graphics, etc.), creative, scheduled social, and campaign strategy.
  • An updated ecommerce website using WordPress as a CMS, to present a safe, secure, user-friendly experience for users buying medical equipment online.

OUR SOLUTION:
Frontline helps Master Medical Equipment not to just promote medical equipment, but instead tell the stories of life-saving heroes by being authentic and trustworthy. Instead of blending in with a flat, monotone industry, MME stands out by being fun, personable, genuinely informative, and giving without an ask. We tell MME’s story, sharing how their passion for excellence comes from the knowledge that lives depend on their work. This culture of gratitude and openness has helped spur Master Medical’s rapid growth and public perception as a hub of knowledge and “customer-first” service.
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